Why Now: our challenge

Europeans want to live in, and pass to future generations, a world with a cleaner environment, more affordable energy, smarter transport, sustainable jobs and a better quality of life.

To make it happen, we are counting on the European Green Deal, the most ambitious and broadest policy framework in the history of the European Union. The Green Deal promises to transform the EU into the first climate-neutral region of the world by 2050 and make a global leader in sustainability.


Read more about the european green deal


While the European Green Deal provides a unique political opportunity to confront the existential challenges facing humanity, more work needs to be done to increase Europeans trust and confidence in the European institutions if the Deal is to achieve its goals.

Time to take action

Following the highest voter turnout in the 2019 European elections in more than two decades, an increase in citizens’ awareness of their rights as Europeans, and a renewed interest in citizens assemblies and similar formats across the continent, the European Green Deal is the real test for building trust, legitimacy and transparency. 

Now is the time for the European institutions to deploy innovative tools, formats and processes for citizens’ participation and deliberation in rule-making while mobilising and engaging people in a new and appealing narrative around the need for a sustainable Europe for all.  

Europeans must play an active part in the solution 

Europeans, who represent the needs and desires of everyday people, must be at the centre of the European Green Deal and the transformation it promises.