Communicating the European Green Deal beyond your base

On July 6, 2023, we hosted a pivotal online conversation focused on "Communicating the European Green Deal beyond your base".

This webinar aimed to dissect the complexities of communicating the EGD's ambitious goals to achieve climate neutrality in Europe by 2050. Recognising the crucial role that effective communication plays, our panel of distinguished experts and practitioners shared their wealth of knowledge and experience.

Insights & Contributions:

Our event brought to light the multifaceted approach needed to engage various stakeholders—from policymakers to the general public—in the climate neutrality journey. Our guests provided an array of practical tips, tools, and strategies:

• Sevim Atkas, Policy Officer at DG Climate Action and the creative force behind the Instagram account EU GREEN DEAL BRIEF (@sevimaktaseu), showcased the effectiveness of social media in reaching and engaging young audiences, emphasising the importance of adapting our communication strategies to meet audiences where they are.

• Tim McPhie, European Commission Spokesperson for Climate Action and Energy, delved into the significance of constructing compelling narratives, illustrating how storytelling can galvanise support and inspire action towards realising the goals of the EGD.

• Moderated by Sebastian Rodriguez, Campaign Strategist at the European Movement International and an adept in narrative change campaigns, the discussion was skillfully steered to cover the essentials of communication strategies, focusing on making the EGD's message resonate across diverse communities.

A Comprehensive Plan for All:

The European Green Deal represents Europe's roadmap to sustainability, encompassing a broad spectrum of initiatives designed to guide the continent towards climate neutrality by 2050. The success of this comprehensive plan hinges on our collective support and engagement, underscoring the importance of clear, impactful communication to foster a widespread commitment to its goals.

Watch the Webinar Again:

For those who couldn't join us live or wish to revisit the insightful discussions, we encourage you to watch the webinar recording. Immerse yourself in the shared expertise and carry forward the mission of effectively communicating the EGD's vision and objectives.

Join the Conversation and Take Action:

This webinar not only served as an educational platform but also as a call to action for all stakeholders involved in climate communication. We urge you to utilise the shared insights to refine your communication efforts, ensuring that the message of the European Green Deal resonates widely and drives positive change.

By embracing the strategies discussed, we can collectively enhance public understanding and support for the EGD, propelling us towards a sustainable and equitable future for Europe. Together, let's amplify our voices and contribute to the monumental task of achieving climate neutrality by 2050.